One of the weird phenomena created by the Super Bowl is the Super Bowl Commercials. These have become almost as anticipated as the game itself. It has also spawned the bizarre annual TV Show where people sit for an hour watching commercials only interrupted occasionally for a commercial by the sponsors. Is that an only in America moment or what?
It wasn't what one might expect. Most of the reaction was repulsion that this (allegedly) beautiful woman would engage in such a kiss with such an (allegedly) repulsive looking man. "Eww, how could she lock lips with that ugly nerd?" was even stated.
This ad was so objectionable on so many levels besides bad taste. For one, look at the idea that to be smart you must also be homely or socially awkward. For another, the idea that two people who are far different in their appearance couldn't seriously be in love. But yet, so many people embraced those two bias and were turned off by this beauty and the beast match up. Go stand in the corner with the ad execs of Go-Daddy and be ashamed for your shallowness...and take Calvin Kein with you.